01 — DEFINE
Align on the KPI
Lead, sign-up, install, sale, subscription, qualified call, or revenue—one clear outcome anchors the plan.
Traffic acquisition
The right audience. At the right moment.
KhumbuAds plans and delivers performance traffic around your conversion event, target geography, allowable channels, and unit economics.
Campaign traffic plan
Ready to launchPrimary outcomeQualified lead
Target marketUnited States · Selected states
Channel mixSocial · Native · Email
Optimization signalAccepted conversion + client feedback
Plan complete78%
Plan around the outcome
Traffic is only useful when it moves the funnel.
We start with what a valuable customer action looks like, then work backward into targeting, channel selection, source controls, and delivery.
02 — MATCH
Find the audience fit
Geo, device, timing, context, creative rules, and offer intent shape how traffic is sourced and routed.
03 — IMPROVE
Optimize beyond volume
Accepted conversions and client feedback identify the sources worth scaling—and those that need adjustment.
Flexible channel planning
Build the mix around customer intent.
Channel availability is matched to each campaign’s vertical, compliance rules, geography, creative, and conversion point.
SocialAudience and interest-led discovery
NativeContextual, content-led engagement
SearchDemand capture with active intent
DisplayTargeted reach across relevant inventory
EmailPermission-led direct response
Commercial alignment
Pay for the action that matters.
The right commercial model keeps traffic, conversion quality, and your business outcome pulling in the same direction.
CPL
Cost per lead
For qualified enquiries, applications, quotes, and other lead-generation outcomes.
CPA
Cost per action
For defined events such as account creation, activation, install, or completed workflow.
CPS
Cost per sale
For campaigns where a completed purchase is the clearest measure of value.
REV
Revenue share
For aligned, long-term acquisition where value grows after the initial conversion.
Tell us the traffic outcome.
We’ll turn your brief into a channel, quality, and delivery plan.