Audience, geo, claims, restrictions, schedule, and conversion rules are made explicit.
Traffic quality
Quality is a continuous loop.
Good traffic is planned before launch, monitored while it runs, and improved using conversion evidence and client feedback.
91Quality signal
The quality framework
Five checks from brief to scale.
Quality is managed across the full delivery cycle, with client feedback closing the loop.
Traffic context is checked against the campaign’s channel and compliance requirements.
Clicks, sub-IDs, goals, postbacks, and the conversion path are validated before scale.
Conversion rate, source behavior, pacing, caps, and anomalies stay visible.
Accepted, rejected, held, and downstream quality signals guide optimization.
Transparent by default
See the signal behind delivery.
Your team should understand what is running, what is converting, and why the campaign is changing.
Conversion-level attribution
Unique click IDs and sub-parameters connect acquisition back to its source context.
Status-aware reporting
Approved, held, pending, and rejected conversions remain visible to the optimization process.
Caps and pacing
Daily and total limits support controlled learning before broader scale.
Client quality feedback
Your downstream evidence helps refine targeting and identify the sources that deserve more volume.
Define quality before launch.
Give us the acceptance criteria and signals that matter to your team.